That includes three styles of the LeBron 18 Low in adult and kids sizes in bright colors inspired by the Tune Squad uniforms in the film and featuring images of longtime rivals Bugs Bunny and Marvin the Martian, Tweety Bird and Sylvester and Road Runner and Wile E. “We wanted to give LeBron a brand-new feeling that was synonymous with an otherworldly, space-age kind of look.”Īlthough the LeBron 19 won’t be available commercially until the fall, Nike and its sister brand Converse are introducing a comprehensive collection of “Space Jam” product in July around the time of the film’s debut on the 16th. “In designing the LeBron 19, we were definitely guided by what was happening in the film,” he said. The LeBron 19 shoe has a double-chambered Air Max unit in the heel and a newly shaped Zoom Air forefoot unit, features that Nike Basketball footwear designer Jason Petrie said were inspired by the futuristic feel of the movie. Nike wouldn’t confirm the number, but did say the athlete’s products historically ranks in the top two bestselling basketball product across men’s, women’s and children’s every year. With James being involved, Nike was all in since the NBA star has been on its roster since 2003 and his footwear, apparel and accessories bring in more than $600 million a year for the brand, according to sneaker guru Nick DePaula. has lined up more than 200 brands to create products for the new film. The merchandise sales totals associated with the film were even more enormous, hitting some $1 billion worldwide. The original film was a windfall for Warner Bros., bringing in more than $90 million at the box office in the U.S. He also pointed to the heartwarming message of fatherhood, particularly Black fatherhood, portrayed in the film.
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“And when you add cartoons and laughter, it’s a recipe for success.” “The game of basketball resonates with everyone in the world,” he said. In a media preview last week, James pointed to Jordan as one of his heroes growing up along with Bugs Bunny and the other “Looney Tunes” characters, so he was eager to take on a starring role in the long-awaited sequel. The film hits theaters on July 16th, 2021 and on HBO Max for 31 days from the theatrical release.Issey Miyake Dies at 84: A Look Back at the Designer’s Career The entire Space Jam: A New Legacy collection will release in July 2021 the LeBron 19 will retail at $200. Introduced is the “Sweatsuit” colorway, which features maps of the Nike World Headquarters and the Warner Brothers lot, and the “Tune Squad” colorway, designed to match the iconic jerseys worn by LeBron and his crew in the upcoming film. Based on this first look at two upcoming releases, the LeBron 19 has quickly drawn comparisons to the LeBron 9 for its high-reaching tongue and the exterior heel. Tasked with creating a design that matched the space-age look, the design/engineering team aimed for “an otherworldly feel”, according to Senior Designer Jason Petrie. For the latest chapter, the Nike Basketball team created a dual-chambered Air Max unit combined with a Zoom forefoot unit for a brand new expression of Air. The Nike LeBron 19 continues the exploration basketball-specific Air Max, a cushioning package that LeBron has clung to since the LeBron 7.
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In it will be updated friends, updated enemies, updated gear, and of course, an all-new sneaker that pushes the envelope once more.
#Lebron space jam shoes movie#
The Nike LeBron 19 would be the first time a signature shoe would be debuting in a movie as LeBron and the Looney Tunes gang led by Bugs Bunny will be starring in Space Jam: A New Legacy, the long-awaited follow-up to Michael Jordan’s memorable feature film from 1996. One would think that eighteen models in, Nike had already explored every possible innovative and marketing opportunity for LeBron James’ newest signature shoe.